You have your business idea and have an idea of what you want to sell online so the next stage of getting your website created and up there is going to be easy? Right?
Well technically yes, but this is often the part that is overlooked in the rush to get online. The basics are there, but if you have not thought of web design Coventry it can have consequences as visitors will be confused with the website design and may even leave your site without purchasing anything as they couldn't find what they were looking for.
All too often people forget to promote what the website is selling or providing. Visitors clicking on your site will want to know in the first few seconds what your website is about and where to go to get that information or product. If your homepage is cluttered and too busy visitors will not know where to look or click and will possibly leave your site. There is the idea that if everything is in one place on the homepage, it will be easier to find, but often this can be more confusing than having the information on deeper pages which will allow the visitor to engage with the site as there will be a whole page or section dedicated to what they were looking for.
Web design Coventry is important and therefore you will need to think about this before the website goes live.
Monday 19 December 2011
Friday 9 December 2011
SEO Coventry
If you are a Coventry or West Midlands based business looking to improve your rankings on search engines then SEO Coventry services are what you need. Search Engine Optimisation (SEO) is the practice of improving your websites search engine rankings through ethical practices. There are certain techniques that can be employed to improve your rankings which a SEO Coventry company can supply.
When looking for a company to undertake a search engine optimisation campaign for your business its important to get proof of their ability to get results. Some companies offer guaranteed number 1 positions on Google but no company can absolutely guarantee that. Ask to see examples of what websites they have worked on and which keyphrases they are targeting.You don't just want to check the position of the website in Google but also ask whether the positioning is actually getting the site more visitors/custom. Some SEO companies may be able to get you high up on Google for certain keywords but what's the point if it's not going to have any benefits for the company?
The truth is an SEO campaign is a long process and you are unlikely to see instant results. Ask the company what the long term plan is with regards to on site, offsite and social media. Sites such as Facebook, Twitter and Google+ are all having more of an impact on SEO so discuss these with your potential company.
It's important to discuss the goals of the company so both you and the SEO company have a clear idea of what the aims are. It may be to:
As long as you are both aware of the aims then the search engine optimisation campaign shoul;d be a success.
When looking for a company to undertake a search engine optimisation campaign for your business its important to get proof of their ability to get results. Some companies offer guaranteed number 1 positions on Google but no company can absolutely guarantee that. Ask to see examples of what websites they have worked on and which keyphrases they are targeting.You don't just want to check the position of the website in Google but also ask whether the positioning is actually getting the site more visitors/custom. Some SEO companies may be able to get you high up on Google for certain keywords but what's the point if it's not going to have any benefits for the company?
The truth is an SEO campaign is a long process and you are unlikely to see instant results. Ask the company what the long term plan is with regards to on site, offsite and social media. Sites such as Facebook, Twitter and Google+ are all having more of an impact on SEO so discuss these with your potential company.
It's important to discuss the goals of the company so both you and the SEO company have a clear idea of what the aims are. It may be to:
- Improve site visibility
- Increase site visitors
- Get more enquiries via a contact form
- Increase profits
As long as you are both aware of the aims then the search engine optimisation campaign shoul;d be a success.
Monday 5 December 2011
Email Marketing and CMS - Part Two
So we have discussed that email marketing can be used to contact existing customers in your database for updates on new products or events. There is another great way to keep interacting with people and that's to try and get those prospects or potential leads to your website to convert.
If you have thought about customers who have previously visited your website and for whatever reason, not converted then email marketing Coventry is the ideal way to re-approach them to consider returning. If your website has rebranded or added another supplier then this is the perfect way to re-introduce yourself.
Your website admin system might be able to identify those abandoned baskets for example and you could send an email to ask if they experienced any problems or if you can help them and take their order over the phone.
If visitors have signed up for a newsletter or notification of when a product is back in stock then this would be a great way to get the new information and prices across to your customer.
Finally, if you have customers who have not purchased or visited your website recently, then why not approach them using email marketing with a new deal or promotion to get them to return and purchase from you.
Email marketing Coventry can also be tracked, so you can see who has opened your email and responded. One crucial bit of email marketing though, is to have the 'opt out' option available for anyone who does not want to receive your company emails - otherwise your emails stand a good chance of becoming spam.
If you have thought about customers who have previously visited your website and for whatever reason, not converted then email marketing Coventry is the ideal way to re-approach them to consider returning. If your website has rebranded or added another supplier then this is the perfect way to re-introduce yourself.
Your website admin system might be able to identify those abandoned baskets for example and you could send an email to ask if they experienced any problems or if you can help them and take their order over the phone.
If visitors have signed up for a newsletter or notification of when a product is back in stock then this would be a great way to get the new information and prices across to your customer.
Finally, if you have customers who have not purchased or visited your website recently, then why not approach them using email marketing with a new deal or promotion to get them to return and purchase from you.
Email marketing Coventry can also be tracked, so you can see who has opened your email and responded. One crucial bit of email marketing though, is to have the 'opt out' option available for anyone who does not want to receive your company emails - otherwise your emails stand a good chance of becoming spam.
Social Media Coventry - Get Your Message Out
Social media has fast become an important part of online marketing and is used for both professional and personal reasons. Facebook has over 800 million active users so its no wonder this social network site is used for businesses for online promotion. Facebook is more than just looking at your friends holiday photos and catching up with people from school it is a great social media tool. Businesses that have regular promotions and events can promote this through Facebook to anyone who has joined the group.
Most people have also used Twitter at least once for their social media Coventry. It can be used to tell everyone who is following you what you are eating or planning to do on the evening, but it also used effectively for busineses to communicate relevant information. Individuals can follow companies or people and keep updated with that business and also tweet their own news.
YouTube - This form of social media is used for video sharing. This makes a great tool for getting your business videos out there - even providing a taster video or a how to guide to potential visitors.
Linked In - Used more for business networking where professionals can join groups and share industry information. This is a great way to keep updated with the latest industry information.
If you would like to improve your business communications or simply get 'tweeting' or 'following' then HeadRed will be able to guide you through social media Coventry and make sure the best networks work for your business.
Most people have also used Twitter at least once for their social media Coventry. It can be used to tell everyone who is following you what you are eating or planning to do on the evening, but it also used effectively for busineses to communicate relevant information. Individuals can follow companies or people and keep updated with that business and also tweet their own news.
YouTube - This form of social media is used for video sharing. This makes a great tool for getting your business videos out there - even providing a taster video or a how to guide to potential visitors.
Linked In - Used more for business networking where professionals can join groups and share industry information. This is a great way to keep updated with the latest industry information.
If you would like to improve your business communications or simply get 'tweeting' or 'following' then HeadRed will be able to guide you through social media Coventry and make sure the best networks work for your business.
Friday 2 December 2011
Email Marketing Works With CMS - Part One
If you have CMS integrated, you will no doubt have seen the benefits of being able to add and update content on a frequent basis. You will need to think about that content and make sure that visitors to your site are kept informed of any changes or promotions and that is where email marketing Coventry becomes useful.
You may have added a promotion or discount on products for example and need to let your customers know. Email marketing can update those existing customers and make sure they know about your discount or offer. If your customer has brought a product online they may well have entered their address details and contact information like email address and this can be used for email marketing.
Your website might be a static site but has information on it about local events or charity events happening in the area. Previous visitors who might have signed up for a newsletter will be able to keep track of these events or any changes to the event.
So if would like to interact with your customers then why not consider or look at email marketing Coventry.
You may have added a promotion or discount on products for example and need to let your customers know. Email marketing can update those existing customers and make sure they know about your discount or offer. If your customer has brought a product online they may well have entered their address details and contact information like email address and this can be used for email marketing.
Your website might be a static site but has information on it about local events or charity events happening in the area. Previous visitors who might have signed up for a newsletter will be able to keep track of these events or any changes to the event.
So if would like to interact with your customers then why not consider or look at email marketing Coventry.
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