Email Marketing and CMS - Part Two

So we have discussed that email marketing can be used to contact existing customers in your database for updates on new products or events. There is another great way to keep interacting with people and that's to try and get those prospects or potential leads to your website to convert.

If you have thought about customers who have previously visited your website and for whatever reason, not converted then email marketing Coventry is the ideal way to re-approach them to consider returning. If your website has rebranded or added another supplier then this is the perfect way to re-introduce yourself.

Your website admin system might be able to identify those abandoned baskets for example and you could send an email to ask if they experienced any problems or if you can help them and take their order over the phone.

If visitors have signed up for a newsletter or notification of when a product is back in stock then this would be a great way to get the new information and prices across to your customer.

Finally, if you have customers who have not purchased or visited your website recently, then why not approach them using email marketing with a new deal or promotion to get them to return and purchase from you.

Email marketing Coventry can also be tracked, so you can see who has opened your email and responded. One crucial bit of email marketing though, is to have the 'opt out' option available for anyone who does not want to receive your company emails - otherwise your emails stand a good chance of becoming spam.

Social Media Coventry - Get Your Message Out

Social media has fast become an important part of online marketing and is used for both professional and personal reasons. Facebook has over 800 million active users so its no wonder this social network site is used for businesses for online promotion. Facebook is more than just looking at your friends holiday photos and catching up with people from school it is a great social media tool. Businesses that have regular promotions and events can promote this through Facebook to anyone who has joined the group.

Most people have also used Twitter at least once for their social media Coventry. It can be used to tell everyone who is following you what you are eating or planning to do on the evening, but it also used effectively for busineses to communicate relevant information. Individuals can follow companies or people and keep updated with that business and also tweet their own news.

YouTube - This form of social media is used for video sharing. This makes a great tool for getting your business videos out there - even providing a taster video or a how to guide to potential visitors.

Linked In - Used more for business networking where professionals can join groups and share industry information. This is a great way to keep updated with the latest industry information.

If you would like to improve your business communications or simply get 'tweeting' or 'following' then HeadRed will be able to guide you through social media Coventry and make sure the best networks work for your business.

Email Marketing Works With CMS - Part One

If you have CMS integrated, you will no doubt have seen the benefits of being able to add and update content on a frequent basis. You will need to think about that content and make sure that visitors to your site are kept informed of any changes or promotions and that is where email marketing Coventry becomes useful.

You may have added a promotion or discount on products for example and need to let your customers know. Email marketing can update those existing customers and make sure they know about your discount or offer. If your customer has brought a product online they may well have entered their address details and contact information like email address and this can be used for email marketing.

Your website might be a static site but has information on it about local events or charity events happening in the area. Previous visitors who might have signed up for a newsletter will be able to keep track of these events or any changes to the event.

So if would like to interact with your customers then why not consider or look at email marketing Coventry.

Cyber Monday Begins for CMS Coventry

We couldn't blog about CMS systems without mentioning that today is Cyber Monday - and definately the time to make sure that businesses in Coventry have the CMS Coventry in place. We've already highlighted the importance of CMS and how it can keep your stock levels up-to-date and today proves this.

Reported to be the busiest day of the year in online shopping - and following on from Black Friday, this is the time to really see your CMS work for your business. If you are an ecommerce site, chances are you are gearing up for the peak traffic and want to add some promotions or discounts and this can be added quickly if you can utilise your CMS. If you have to request any changes through a third party- you may not be the only customer requesting amendments so you may have to wait and miss some great opportunities.

With 2010 seeing the first ever $1 billion online shopping day this certainly isn't something you want to miss out on, so check you have your training up-to-date and know how to implement any changes to your CMS Coventry before long - if not today, then definately leading up to the Christmas shopping period.