When looking for a company to undertake a search engine optimisation campaign for your business its important to get proof of their ability to get results. Some companies offer guaranteed number 1 positions on Google but no company can absolutely guarantee that. Ask to see examples of what websites they have worked on and which keyphrases they are targeting.You don't just want to check the position of the website in Google but also ask whether the positioning is actually getting the site more visitors/custom. Some SEO companies may be able to get you high up on Google for certain keywords but what's the point if it's not going to have any benefits for the company?
The truth is an SEO campaign is a long process and you are unlikely to see instant results. Ask the company what the long term plan is with regards to on site, offsite and social media. Sites such as Facebook, Twitter and Google+ are all having more of an impact on SEO so discuss these with your potential company.
It's important to discuss the goals of the company so both you and the SEO company have a clear idea of what the aims are. It may be to:
- Improve site visibility
- Increase site visitors
- Get more enquiries via a contact form
- Increase profits
As long as you are both aware of the aims then the search engine optimisation campaign shoul;d be a success.
No comments:
Post a Comment