Internet History Timelines - Before Website Design Coventry

We thought we'd pay tribute to the exciting and interesting world of the internet and its humble beginnings. Long before the days of web design, animated graphics and Google the internet was different to what is is today....

1971

Email was invented by Ray Tomlinson - this wasn't to the standards of today's email software though. In the same year, Liquid Crystal Display (LCD) was invented by a James Fergason.

1965

The term "hypertext" was coined by Andries van Dam and Ted Nelson. This term is not used as frequently in the world of internet terminology and web design Coventry as when it was first coined, as the term html is now used.

Coventry SEO Can Help Ecommerce Sites

Ecommerce websites are promoting and selling products online. Therefore, depending on the market and industry some products will be competitive and this is why it is important to optimise and promote carefully.

Product information needs to be displayed carefully and quickly for the visitor to see straight away. If not, chances are they will click onto another site. Ecommerce sites need to be optimised and still have the professional image and content.

Coventry SEO services help ecommerce websites to improve their rankings. There are alot of security information that also needs to be managed with ecommerce sites and this is not the same as static or information sites. Ecommerce sites also have alot of pages and internal pages that need to be shown if these are more relevant.

PPC services can direct a visitor straight to the relevant product page and SEO can also do this by optimising the relevant internal pages aswell as the homepage. Alot of visitors like to land on a homepage to see a complete range of products beforehand starting to delve deeper. It is important to try and think like a consumer when designing and building websites.

Avoid Simple PPC Errors

Managing a PPC campaign can take time and energy to set up. There is also the need for on-going management to keep campaigns working at optimum performance. Below are a few examples of a poor PPC campaign.

Have you ever opened brought a product after a closing date of a competition? On a similar theme, have you ever brought a paper or magazine and something is referenced as coming soon and the date has been and gone? The frustration is the same for online marketing and advertising.

1. If the ad text is detailing an out of date competition or event this can reflect badly on your brand, aswell as having implications on your overall account performance.
2. Check for relevance – Make sure your ad is relevant to what a visitor might be entering to find your website
3. One of the most important points with any marketing or advertising is not to deliberately mislead. Make sure your ad is accurate and true

Coventry SEO and PPC services are important to any business and need to be managed properly to make sure mistakes like the ones above do not happen.

Paid Search Benefits and Organic Positions

There are several benefits to paid search which is why it is a popular form of advertising. You can control the position of the keywords and the results are instant, whereas SEO is a more natural processs of growth as keywords move up the rankings.

PPC is not just limited to Google or Bing search engines and this is important for increasing brand awareness. There is the search network as well as having your ads appear on some of Google's partner sites and the display network.

There are so many options out there for paid search that you need to determine a budget and work out how best to approach your target audience. Coventry SEO strategies can work along PPC and they often compliment each other. Knowing how best to use that information is important and online marketing companies will be able to help with this.

Paid Search and Organic SEO

There are several forms of marketing which can be invested in and tracked for success rates. Some methods are better than others due to timescales and budgets. SEO and Paid Search (PPC) work differently with the same goal of getting onto the first page of Google's search resuilts to promote a business.

If a business has a website it needs to gain online presence for keywords that are relevant to that business and this is achieved with getting first page results on the search engines like Google.

Search Engine Optimisation (SEO) strategies can sometimes take time to get onto the first page as SEO is not an instant, quick win form of marketing and this is where PPC can work in the short and long term. Paid Search works on the basis of bidding for keywords and then appearing in the rankings under the sponsored results. This applies if a company has adopted a local or national approach to PPC or SEO Coventry.

Search engines like Bing and Google operate their own bidding systems and this regulates and controls what you pay for those keywords. There is more to the process than simply setting up a PPC campaign and throwing as much money as possible to the campaign as this can often be a costly exercise with a poor return.

This is why PPC management or SEO Coventry really can be productive and cost effective for a business.