Avoid Simple PPC Errors

Managing a PPC campaign can take time and energy to set up. There is also the need for on-going management to keep campaigns working at optimum performance. Below are a few examples of a poor PPC campaign.

Have you ever opened brought a product after a closing date of a competition? On a similar theme, have you ever brought a paper or magazine and something is referenced as coming soon and the date has been and gone? The frustration is the same for online marketing and advertising.

1. If the ad text is detailing an out of date competition or event this can reflect badly on your brand, aswell as having implications on your overall account performance.
2. Check for relevance – Make sure your ad is relevant to what a visitor might be entering to find your website
3. One of the most important points with any marketing or advertising is not to deliberately mislead. Make sure your ad is accurate and true

Coventry SEO and PPC services are important to any business and need to be managed properly to make sure mistakes like the ones above do not happen.