and Finally......SEO Services and Coventry SEO

2006

Skype announces it has over 100 million registered users.

2001

Bill Gates introduces the Xbox on January 7th 2001.

1998

That popular search engine Google is founded by Sergey Brin and Larry Page. The internet as we know finally changes. The need for SEO services like Coventry SEO has begun.

Website Design and Coverntry SEO So Close

If you have been looking over the past few blog posts you will hopefully seen how the computer industry has changed and is constantly evolving.

1997

Microsoft acquires Hotmail, that was established 2 years before in 1995.

1995

 This is the year that saw the introduction of popular sites that we still use today:

Hotmail

EBay

Amazon

1994

April saw the creation of Yahoo!

The 1990's saw the main advancements of the internet.....although search engine optimisation and Coventry SEO services are not far away.

1991

Probably one of the most significant dates. This year saw The World Wide Web launched to the public on 6th August 1991.

1990

The modern internet was started as Tim Berners-Lee and Robert Cailliau proposed a 'hypertext' system. The internet started, which has led to the eventual need for SEO and more importantly Coventry SEO and web design coventry services.

1988

Within 2 years the number of PC's in use in US has increased from more than 30 million to over 45 million users.

1980's Sees The Increase In Computers

1983

In 4 years the number of computers in use in the US has risen from half a million to more than a staggering 10 million. This clearly shows the importance and interest in technology so its no wonder than SEO and Coventry SEO services are still proving popular today.

1981

MS-DOS increases its success.

1980

This year sees one of the first developments in the internet and computers that most of us would recognise. IBM hires both Paul Allen and Steve Jobs to create an operating system for a new PC. IBM then buy the rights to a simple operating system and this is a template to develop DOS.

Coventry SEO Not Yet In Use....

1979

This year saw over half million computers in use within the US. These are not the computers in use today, but interesting how technology was proving popular way back in 1979.

1977

The programme MODEM was written by Ward Christensen. This allows two microcomputers to exchange files over a phone line. These are very different modems from those used today, we can remember the dial-up noises and processes from those early modems. Internet optimisation and Coventry SEO was not really being utilised as it is today.

1976

Apple Computers was founded by Steve Wozniak and Steve Jobs. 

In This Year.....

1975

It seems like Microsoft has always been around, but it was in April of this year that The Microsoft Corporation was founded. Bill Gates and Paul Allen started developing and selling basic interpreters for the Altair 8800.

   1974   

This year saw IBM develop SEQUEL. To those not familiar with this term it stands for Structured English Query Language, although now known as SQL. 

It seems strange when we use the internet now, that it has not always been around, let alone think about Coventry SEO services and online marketing that goes into promoting websites.

Internet History Timelines - Before Website Design Coventry

We thought we'd pay tribute to the exciting and interesting world of the internet and its humble beginnings. Long before the days of web design, animated graphics and Google the internet was different to what is is today....

1971

Email was invented by Ray Tomlinson - this wasn't to the standards of today's email software though. In the same year, Liquid Crystal Display (LCD) was invented by a James Fergason.

1965

The term "hypertext" was coined by Andries van Dam and Ted Nelson. This term is not used as frequently in the world of internet terminology and web design Coventry as when it was first coined, as the term html is now used.

Coventry SEO Can Help Ecommerce Sites

Ecommerce websites are promoting and selling products online. Therefore, depending on the market and industry some products will be competitive and this is why it is important to optimise and promote carefully.

Product information needs to be displayed carefully and quickly for the visitor to see straight away. If not, chances are they will click onto another site. Ecommerce sites need to be optimised and still have the professional image and content.

Coventry SEO services help ecommerce websites to improve their rankings. There are alot of security information that also needs to be managed with ecommerce sites and this is not the same as static or information sites. Ecommerce sites also have alot of pages and internal pages that need to be shown if these are more relevant.

PPC services can direct a visitor straight to the relevant product page and SEO can also do this by optimising the relevant internal pages aswell as the homepage. Alot of visitors like to land on a homepage to see a complete range of products beforehand starting to delve deeper. It is important to try and think like a consumer when designing and building websites.

Avoid Simple PPC Errors

Managing a PPC campaign can take time and energy to set up. There is also the need for on-going management to keep campaigns working at optimum performance. Below are a few examples of a poor PPC campaign.

Have you ever opened brought a product after a closing date of a competition? On a similar theme, have you ever brought a paper or magazine and something is referenced as coming soon and the date has been and gone? The frustration is the same for online marketing and advertising.

1. If the ad text is detailing an out of date competition or event this can reflect badly on your brand, aswell as having implications on your overall account performance.
2. Check for relevance – Make sure your ad is relevant to what a visitor might be entering to find your website
3. One of the most important points with any marketing or advertising is not to deliberately mislead. Make sure your ad is accurate and true

Coventry SEO and PPC services are important to any business and need to be managed properly to make sure mistakes like the ones above do not happen.

Paid Search Benefits and Organic Positions

There are several benefits to paid search which is why it is a popular form of advertising. You can control the position of the keywords and the results are instant, whereas SEO is a more natural processs of growth as keywords move up the rankings.

PPC is not just limited to Google or Bing search engines and this is important for increasing brand awareness. There is the search network as well as having your ads appear on some of Google's partner sites and the display network.

There are so many options out there for paid search that you need to determine a budget and work out how best to approach your target audience. Coventry SEO strategies can work along PPC and they often compliment each other. Knowing how best to use that information is important and online marketing companies will be able to help with this.

Paid Search and Organic SEO

There are several forms of marketing which can be invested in and tracked for success rates. Some methods are better than others due to timescales and budgets. SEO and Paid Search (PPC) work differently with the same goal of getting onto the first page of Google's search resuilts to promote a business.

If a business has a website it needs to gain online presence for keywords that are relevant to that business and this is achieved with getting first page results on the search engines like Google.

Search Engine Optimisation (SEO) strategies can sometimes take time to get onto the first page as SEO is not an instant, quick win form of marketing and this is where PPC can work in the short and long term. Paid Search works on the basis of bidding for keywords and then appearing in the rankings under the sponsored results. This applies if a company has adopted a local or national approach to PPC or SEO Coventry.

Search engines like Bing and Google operate their own bidding systems and this regulates and controls what you pay for those keywords. There is more to the process than simply setting up a PPC campaign and throwing as much money as possible to the campaign as this can often be a costly exercise with a poor return.

This is why PPC management or SEO Coventry really can be productive and cost effective for a business.

Just Why Does A Business Need SEO Services

Getting a website live takes time and investment. There is the website design and creative to plan, getting your information out there as well as your core service offering. This is usually where website design services can play a majot part in your website.

Business owners setting up their own websites need to resist the temptation to place all the information on one page. Visitors to a website will like to browse the site with the key messages playing their important marketing role in getting that visitor into a potential customer. The company details and contact information should then be displayed and easily seen.

Once creative and design has been sorted this is the time to think about how your website will be promoted onlne. Imagine the internet and your website in terms of a shop. You will be able to dress the shop window with all the latest styles and eye catching promotions but if no-one can find your shop you will not get any customers. Your website might be fantastic but if no-one can find you on the internet you will get no customers and this is where local Coventry SEO services work.

SEO services will enable a business website to be found on the first page of Google search results, where visitors will finf you.

So, investing money in design, content and also Coventry SEO services are all important factors for a website. SEO services will enable the fantastic website design and content to be seen.

Coventry SEO Services Can Improve Online Presence

There are several ways of marketing and promoting your business these days. It used to be the traditional forms of leaflet dropping, advertisements in newspapers or local magazines and business cards. These were successful and still continue to be, but what about when you want to market your service or product on a nationwide scale?

Local business still needs to rely on reputation and the above advertising methods do work, but with a form of advertising in every household there is one area of marketing that needs focus and that is online marketing.

There are several forms of online marketing from search engine optimisation (SEO) through to paid search (PPC) and social media. If you are a local business you will still benefit from local Coventry SEO services as a business still needs to focus on local traffic aswell as national reach.

The main benefit of SEO is that your company will be able to target anyone with a computer who may be searching for your product online. There are several tips a company can do to optimise their website, but often businesses look for someone or a company who can manage the SEO on a regular basis and therefore look for businesses who can target companies for national terms as well as local terms like Coventry SEO.